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branding for the dreamers, doers, and businesses building something meaningful

your brand should feel aligned, thoughtful, and reflective of who you are.

my custom branding experience is designed for creative entrepreneurs ready to invest in a story-driven identity rooted in strategy, illustration, and intentional design.

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WHY INVEST IN CUSTOM BRANDING?

A logo won’t carry your business on its own.

Your brand should communicate your value instantly, build credibility at first glance, and position you clearly in a crowded market. It should create cohesion from your website to your marketing - so nothing feels scattered or misplaced.

Custom branding isn’t about adding more pieces.
It’s about creating a foundation.

WHEN YOUR BRAND IS CLEAR, EVERYTHING ELSE WORKS BETTER.

  • Marketing feels easier.

  • Content feels aligned.

  • Your website feels cohesive.

  • Your dream clients recognize you immediately.

    That’s the difference custom branding makes.

SERVICES

SERVICES

THE GROUNDWORK

A strategic starting point for businesses just getting started or ready to move beyond DIY. This package focuses on essential brand elements, offering clarity and consistency without the scope of a full rebrand. Best for: early-stage businesses or those needing a refined reset.

    • Strategic Brand Workbook

    • Brand Brief

    • One Logo Concept

    • Primary Logo

    • One Secondary

    • One Submark Logo

    • Curated Color Palette

    • Font Pairings (Client must purchase licenses)

    • 5 Hand-Drawn Icons: Please note Upcharge: Pets, animals, buildings, overly detailed illustrations or large illustrations 

    • Mini Brand Guide

    • Two revision included

    • 3 Launch graphics

  • $1,900 with payment plans available. 

  • 3-4 Weeks, Limited Monthly Spots

THE SIGNATURE

A complete brand identity, intentionally streamlined. This package delivers the core elements of a full brand experience, crafted with personality and strategy, while keeping the scope focused and accessible. This is the middle-ground package between brand essentials and a full branding package.  Best for: growing businesses ready for a cohesive, elevated identity.

    • Strategic Brand Workbook

    • Brand Brief + Moodboard

    • One Logo Concept

    • Primary Logo

    • 2 Secondary Logo

    • 3 Submark Logos

    • Curated Color Palette

    • Font Pairings with Links (Client must purchase fonts)

    • 8 Custom Hand-Drawn Icons

    • 4 Brand Patterns/Backgrounds/Textures

    • Brand Guides

    • Social Media Profile Image + 5 Highlight Covers

    • 3 Revisions (2 in milestone 1, 1 in milestone 2) Additional Revisions $150.00/Revision

    • Files exported as high quality PNG and in all brand colors

    • 3 Launch Graphics 

  • $2,400 with payment plans available. Inquire for pricing.

  • 4-6 Weeks *Determined at booking

THE full package

A comprehensive, fully custom branding experience built from the ground up. This experience is rooted in strategy and storytelling, resulting in a cohesive identity designed to evolve with your business. Best for: established or scaling brands seeking a deeply intentional, long-term identity.

  • Deliverables: This is an example of the most common deliverables. This package will be custom tailored to your needs.

    • One Primary

    • Brand Brief + Moodboard

    • 2-3 Secondary/alternative

    • 4-5 Submarks

    • 2 Revisions per milestone

    • Curated Color Palette

    • Curated Fonts

    • Comprehensive Brand Guide + Mini Brand guide + Branding Cheat Sheets

    • 12-15 hand-drawn icons

    • 4 Custom Patterns/Backgrounds

    • Textures

    • Favicon (for your website)

    • Social media profile photo + Highlight Covers

    • Add-Ons Available / Allows for package customization

  • $4000

  • 8-12 Weeks. Determined at Booking.

ADD-ONS

    • Logos:

      • Additional Submarks

      • Additional Alternative Logos

    • Additional Hand-Drawn Icons

    • Full-Color Icons/Illustrations

    • Patterns/Backgrounds

    • Textures

    • Social Media Templates

    • Merch Design

    • Honeybook Design

    • Signage

    • Canva Brand Kit Upload

    • Business Cards

    • Menu Design

    • And More!

Every custom brand project follows a clear, intentional process — so you always know what’s happening and why.

I lead the creative direction while keeping the experience collaborative and thoughtful, ensuring your brand feels aligned, elevated, and clearly defined.

What You Can Expect

• A defined timeline with intentional milestones
• Creative direction with purpose, not endless options
• A thoughtful balance of strategy and artistry
• A brand designed to evolve as your business does

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