Stop waiting.
Your dream deserves
to go beyond diy.

A focused, one-day branding experience created specifically for newer, service-based businesses in their first 1–2 years. Build a polished, professional foundation so you can confidently begin marketing and booking clients.

Apply for the Launch Kit Limited spots available each month

made for the dreamers

finally ready to show up

We typically recommend the Launch Kit for newer businesses with a simpler business model and fewer brand touchpoints - think new photographers, florists, makers, home-based businesses, small-batch shops, and curated product brands.

If your business has a physical storefront, multiple service providers, a large e-commerce offering, or needs a more expansive visual system, one of our custom branding packages will likely be a better fit.

    • You own a service-based business in its first 1–2 years

    • You are launching for the first time or moving beyond your original DIY branding

    • You need a professional starter identity to begin marketing and booking clients

    • You are comfortable with a guided, streamlined process

    • You deeply resonate with the work in my portfolio

    • You do not need extensive strategy, customization, packaging, or a large website

    • Your business is established, scaling, or entering its third year and beyond

    • You are rebranding work previously created by another professional designer

    • You need a website with 5 or more pages

    • You need branding for a multi- product-based, hospitality, storefront, or more complex business.

    • You want a highly custom design process

    Established, scaling, and more complex businesses will be referred to the Groundwork or Signature package so your brand receives the strategy, customization, and expanded support it needs.

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The Launch Kit

01 — Branding
brand design only

A polished starter identity designed specifically for newer, service-based businesses. Everything you need to launch professionally and begin building recognition, completed in one focused design day.

Best for: Service providers launching a new business or operating within their first 1–2 years.

$1,500 1 design day >> apply now
  • Mini Brand Workbook
  • Creative Direction + Curated Moodboard
  • 1 Typography-Based Primary Logo
  • 1 Typography-Based Secondary Logo
  • 1 Supporting Submark (custom drawn brandmark)
  • Curated Color Palette — up to 6 colors
  • Curated Font Pairings
  • Mini Brand Guide
  • Final Brand File Suite
  • 2 Rounds of Refinements

Client is responsible for purchasing font licensing. Intricate illustration, fully custom lettering, and multiple custom concepts require a larger branding package.

02 — Branding + Web
brand design + website

Your starter identity paired with a strategically designed one-page website—ideal for a newer service provider who needs a simple, professional place to introduce their services and begin booking clients. Adds 1 day to the timeline. Please note: Businesses requiring five or more website pages will be referred to the Groundwork or Signature package with a larger web-design scope.

Best for: founders who need a professional web presence alongside their new brand.

$2,700 2 design days >> apply now

Branding — $1,500

  • Mini Brand Workbook
  • Creative Direction + Curated Moodboard
  • 1 Typography-Based Primary Logo
  • 1 Typography-Based Secondary Logo
  • 1 Supporting Submark (custom drawn brandmark)
  • Curated Color Palette — up to 6 colors
  • Curated Font Pairings
  • Mini Brand Guide
  • Final Brand File Suite
  • 2 Rounds of Refinements

Web Design — $1,200

  • Fully custom 1-page website
  • Strategically structured layout
  • Mobile optimized
  • Basic SEO setup
  • Integration of your branding + copy
  • Jump Links + Contact Form Page
  • Up to 2 code animations + elements
  • 1 round of refinements

A NOTE ON WEBSITE DESIGN The Launch Kit is intentionally designed as a streamlined brand + web experience. Because of its simplified brand deliverables, Launch Kit branding is exclusively paired with the Launch Kit website experience. Looking for a larger, custom 5+ page website? Groundwork or Full Branding will be the best fit, giving us a more developed visual identity to carry cohesively throughout your site. Client is responsible for purchasing font licensing.

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